Digital Marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers.
Facts of Digital Marketing:
- It is a broad field.
- It requires more practical implications than theoretical knowledge.
- It targets a specific segment of customers.
- It includes marketing, interacting & getting feedback from customers.
- It works with 3 types of digital media:
- Owned media: Having own website or social media channels.
- Paid media: Promoting content online to improve the traffic on own media (Paid per click, Display Ads, etc.)
- Earned media: Customer's recommendation by word of mouth or through social media(Share, Reposts, Reviews, etc.)
Types Of Digital Marketing:
- Search Engine Optimization(SEO): Process of growing online visibility in organic results.
- Search Engine Marketing (SEM): Purchased Ad space on SERP.
- Social Media Marketing (SMM): Running Ad campaign on social media channels.
- Content Marketing: Delivering a quality piece of content on the website, blogs, etc.
- Affiliate Marketing: Links promotion through others channel.
- Influencer Marketing: Experts of the target market are paid to drive traffic and sales.
- Email Marketing: Updating people who opt- into your email subscription.
- Viral Marketing: Posting trendy, strange, funny content to garner a massive amount of shares.
Job Role in Digital Marketing:
- Analytics Manager.
- CRM & Email Marketing Manager.
- Digital Agency Account Manager & Sales Director.
- Copywriter.
- Digital Marketing Manager and Web Manager.
- Ecommerce Manager.
- PPC Search Manager.
- SEO Manager.
- Social Media/Community Manager.
- Web Developer and Web Designer.
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