What makes ads effective and ethical?
- Stick To Your Words: Example- End the offers on a given deadline.
- Make Freebies Valuable: Example- Free 1-on-1 Consultation, Free Trial, Free Related Accessories.
Rule 1: Related to Main Product/Services.
Rule 2: Useful & Valuable In Terms Of Money.
- Be On Point: Be Crystal Clear about the "End Results". Example- Get Pimple Free Skin.
- Risk Reversal: It becomes an important point to build trust. Example- 50% Money Back Guarantee.
Rule 1: Clear Terms & Conditions On Risk Reversal.
Rule 2: Reliable & Genuine Guarantee.
- Show Your Uniqueness: Anything can be unique about your product/services like its features, process, materials or marketing. Example-We uses Herbs & Aleo vera in our moisturizer grown on our organic farm.
- Promote Good Thoughts: Example- Vocal for Local ads of Cadbury on this Diwali.
- Compete On Quality & Quantity: Competing on Pricing has become usual. Be Different.
- Make Price No Brainer: Reasonable Pricing. Example- Much Lesser than ____.
- Make Ads Valuable & Informative: Because no one is going to purchase just on the manipulative price tag.
- Run Campaigns for Cause: It will not only add a contribution towards a better society but also help to grow your brand on a positive note. Example- Cadbury purple heart campaign on internet bullying.
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