What are the 11 digital marketing terms?
- Cost Per Click: The cost of each click in a paid search campaign. It is popular on pay per click platforms like Gooogle Ads.
- Call To Action: To prompt an immediate response or encourage an immediate sale.
- Conversion Rate Optimization: The process of increasing the percentage of users or website visitors to take the desired action.
- Customer Relationship Management: The process of building, maintaining & enhancing an organisation's relationships with its clients. The right software can manage contacts, customer segmentation & automation of emails or SMS.
- Cost Per Acquisition: The cost for generating one sale through digital marketing.
- Cost Per Mile: Mile is a Latin word for thousand. It means cost per thousand impressions.
- Click-Through Rate: The percentage of clicks a campaign receives relative to the number of impressions. A higher CTR often implies that campaigns are resonating more effectively with viewers.
- Customer Lifetime Value: The amount of revenue a customer generates for business.
- Link Building: The process of establishing relevant hyperlinks to a website from external sites.
- Marketing Automation: It refers to a technology or software which sends marketing communications to people automatically on several digital channels.
- A/B Test: It refers to a split-run test, where two different versions of the same thing are tested & measured for effectiveness.
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